Cover FX cofounder Jenny Frankel was shocked to find her millennial daughters, Taylor and Ally, had no interest in a full face of makeup or endless products. Realizing the industry was not identifying with women looking for easy and effortless beauty, the power trio from Toronto created their own line of easy-to-use chubby makeup sticks. "You hearing a lot about authenticity and real-life beauty right now, and that's exactly what inspired Nudestix," says Taylor.