These award-winning beauty picks are both cruelty-free and made with 100% natural ingredients—so this is makeup that looks good and is good for you.

It’s often difficult to find the delicate balance between makeup products that work really well and those that are good for you and the environment. Especially ones that you can use every day as part of your go-to beauty routine. In the past, you’ve often had to sacrifice performance for natural or vice versa. Formulations, however, are getting better with an eye to producing products that work without synthetic ingredients. And even better is that these good for you products perform just as well—and even better—than other traditional brands. Three powerhouse products—a primer, a concealer and a blush—have been tested against their synthetic or traditional counterparts and have come out on top. Performance and natural ingredients? Nude by Nature is leading the way.

High Performance-Natural Makeup

The 2019 Best New Product Award Winners included three products from Australian brand Nude by Nature, and it’s no surprise that they received top honours. The Perfecting Primer, Perfecting Concealer and Cashmere Pressed Blush were all put up against traditional and synthetic products and won. Which means you can rest assured you’re using products that work, offering up pigmented colour, long-lasting wear and luxe-feeling finishes without any synthetic ingredients. Now, natural makeup can be seen as leading the way in cutting edge beauty both in terms of ingredients and performance—you don’t need to sacrifice clean and cruelty-free choices for lacklustre results. It’s makeup you can feel good about putting on your skin and makeup that’s good for you. And since the Best New Product Awards are voted for by consumers, you know that you’re getting makeup products that are favoured by women just like you.

Effortless Clean Beauty

Though a natural and effortless beauty look is trending, more and more it’s important for our makeup products to include natural ingredients too. This means no synthetics, keeping out things like silicone and parabens and other unnecessary chemicals. We also need to make sure the products we use are cruelty-free. Basically, it’s important that our products deliver the whole package, and luckily the Nude by Nature’s concealer, primer and blush are all made with 100 percent natural ingredients and follow these important guidelines.

Get The Look

So how can you get that natural beauty look from these natural products? These three award-winners are the perfect starting point to your every-day beauty look.

1. Start with the brand’s Perfecting Primer. The lightweight, untinted formula smooths skin and creates an even base for makeup application. It’s enriched with antioxidant rich Green Tea and moisturising Vitamin E that help fight visible signs of ageing, while helping extend make-up wear. Perfecting Primer,  $32, shoppersdrugmart.ca.

2. Next, apply the Perfecting Concealer, and blend in areas like under your eyes to instantly cover dark circles,  and around your nose or to cover any pesky blemishes you’d prefer to hide. The star ingredients here are Kakadu Plum, known to have the world's richest natural source of Vitamin C, Jojoba and Shea Butter. Plus, this creamy liquid formula doesn’t crease. Perfecting Concealer, $24, shoppersdrugmart.ca.

Tip: Add in the Radiant Loose Powder Foundation, Australia's No. 1 Selling Cosmetic Product,* and gently buff the powder onto the skin in light, circular motions with the Flawless Brush to build up to just the right amount of coverage for a natural, satin, radiant finish.

3. Follow it up with the Cashmere Pressed Blush (might we suggest the Desert Rose shade?) and give yourself a healthy glow, or build up the colour to define your cheekbones.  The pressed mineral powder blush contains ingredients like Avocado oil, Jojoba Oil and Shea Butter to nourish the skin and ensure you're always looking fresh. Cashmere Pressed Blush $26, shoppersdrugmart.ca.

Finish with mascara and your favourite lip and you’ve got the perfect, 'no makeup makeup' look. 

*Australia's No.1 Selling Cosmetic Product—Data sourced from IRI MarketEdge based on data definitions provided by Nude by Nature. Australia Pharmacy; Category: Cosmetics — Cosmetic Product, Dollars, MAT 27/01/2019.